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 The Purpose-based Institute (PBI) is an extension of GSD&M. Both are based in Austin, Texas. The Amazing Faith of Texas is a not-for-profit collaboration of these two organizations.
The Purpose-based Institute is a destination for leaders of companies, organizations and institutions who believe in the power of purpose as the core of any endeavor. Jim Collins, coauthor of Built to Last, was the inspiration for the Purpose-based Institute when he discovered that the true visionary companies — those that are built to last — have a core purpose beyond making money.
It is the purpose and mission of the PBI to become partners in purpose with those leaders and marketing professionals who seek to discover/rediscover the core purpose of their organization and bring it to life and in the process, unleash the power of purpose to drive all that they do.
The Purpose-based Institute helps create road maps to building authentic and sustainable cultures of purpose that lead to making a difference, making money and in the process, making a little piece of history.
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